My license plate reads “Dr. Bond.”
It always draws curious looks. When people ask,
I tell them that I am a dentist, “You know, 007,
license to drill.” I have had that vanity plate
for many years. It has come to represent a timeline
of my career in dentistry. My early years were
just about filling and drilling. The middle years
were spent learning technical dentistry, and as
you will soon see, with a concentration on cosmetics,
hence bonding. In the later years, when I wrote
my book, The Art of the Examination, “Dr. Bond”
began to represent a bonding or connection with
people.
L.D. Pankey described one arm of his Cross of
Dentistry as Know Your Work. He explained that
the work dentists needed to know was both technical
and behavioral. Like most dentists, I began my
career trying to become an expert by taking as
many technical courses as I could. I naturally
gravitated to restorative dentistry because I
enjoyed providing people with satisfying results.
I graduated dental school in 1973, the dawn of
the cosmetic era. I was what some call an early
adopter.
I did my first veneer case in 1977 with a product
that makes me laugh today… Mastique. I don’t remember
that case turning out all that well. Of course
times have changed. Adaptec, Concise and Mastique
are long gone from our shelves, replaced by some
pretty wondrous materials.
These days we even have a book, REALITY, that
is devoted to all of the products and techniques
available to us who choose to stay on the cutting
edge of restorative dentistry. The last time I
looked that book came in a two-volume set. Things
were so much simpler back then. But the more things
change, the more they stay the same.
Eventually I had to go back to my office and
practice the new techniques on my own. I took
course after course, some good and some not so
good. The best ones, I felt, were the ones that
taught me how to diagnose and treatment plan,
because they took the emphasis off of the products
and placed the responsibility for predictable
dentistry on the thought process that the dentist
applied. These courses blew me away because, for
the first time, I had the tools to treat so many
of the complex cases that I loved to do. The most
important tool I felt was the “comprehensive examination.”
I went back to my practice obsessed with the
comprehensive examination process. I looked at
the process as a tool, like one of those Swiss
Army knives that would enable me to take on any
job no matter how complex. But like the Swiss
Army knife, I had to become proficient in every
aspect of its use.
The examination, I soon found out, was responsible
for more success than any “technique” I had ever
learned, because now, for the first time I was
able to unlock the secrets of getting my patients
to say “yes” to high quality, predictable comprehensive
dentistry. I had found the keys to the kingdom,
and I wanted to share the secret with everyone.
So I wrote a book. The Art of the Examination
exceeded my highest expectations in sales to the
public and private sectors. What I continued to
learn through my obsession with the examination
was that I still didn’t know everything. As a
matter of fact, I had just touched the tip of
the iceberg. What I did accomplish in writing
the book was that I had verified my mindset. I
had confirmed that the model of dentistry, which
I had only been able to dream about, was really
possible.
The second thing I learned was, as mentioned
above, that the examination process was a new
toolset that was even more powerful than I ever
imagined. The examination process was a practice
alignment tool like the auto-focus mechanism on
your camera. Through the mindset, a vision of
practice is created and then the examination continues
to keep every aspect of the practice aligned,
from patients and staff to the most important
person in the practice…the one who gets out of
focus more than anyone else…ME!
The third thing that I learned was that the examination
process required many skills. These skills were
the very same ones that L.D. Pankey was referring
to, in his Cross of Dentistry – both the technical
and the behavioral.
I spent years and years and thousands of dollars
trying to perfect what I call the key skill areas
that are responsible for success. I was obsessed
and very impatient. I made every mistake in the
book (my book too). I wished that help was available
to learn these skills quicker. I struggled through
trial and revelation. Many times I left the office
feeling as if I would never get it right. The
technical skills were easy compared to the ones
most of us take for granted like the soft skills
of listening and using language properly.
One thing became fairly obvious to me. Like learning
to ride a bike, you couldn’t learn these skills
at a seminar. No, you can’t even learn them from
a book. Sure, I wrote the book, but you can’t
imagine how many people would call me to ask questions
about learning the skills I write about in the
book.
I think the book became a success because it
was the only book written for the profession on
the importance of the examination process… but
it still left a void.
The Academy of Dental Leadership is an organization
I founded in early 2005 to fill needs of dentists
who were reading and responding to my newsletter
that was formerly called “Private Practice” and
is now titled “Dental Life.”
The Academy provides one-on-one and group coaching,
teleconferencing, teleseminars and mastermind
groups for the dentist (practice leader). Through
these opportunities, you can create the practice
of your dreams by learning cutting-edge leadership
skills guaranteed to transform your practice culture.
During a recent Academy of Dental Leadership
Dental Mastermind meeting, one of the participants
expressed a desire to learn two things that would
put him on the cutting edge of the profession.
He said he wanted to be a better leader and he
wanted to take his exam process to the next level.
Right then I had a BGO (blinding glimpse of the
obvious). I told him that I could think of no
better way to teach leadership in dentistry than
to put it into the context of the examination
process. Our Mastermind is becoming a mini-leadership
course. Participants can take Mastermind in any
direction they like.
Coincidentally, at the time, I had hired a personal
coach. When I put everything together, I came
to realize that the very best way to learn leadership
principles, the examination process, and the new
mindset, toolset and skill set that I write about
is through coaching. That is why I created the
Academy of Dental Leadership.
The Academy of Dental Leadership provides dentists
with the ways and means to create more successful
practices and fulfilling lives through various
resources. The book The Art of the Examination
was just the beginning. Our official newsletter,
Dental Life is slowly becoming one of the most
read newsletters in the profession. Our Dental
Mastermind groups are steadily being filled with
some of dentistry’s best people, who understand
that their success is based on more than just
learning technical dentistry. But the real impetus
to form the Academy is to help dentists and their
staffs to do what I couldn’t do…that is to learn
the skills necessary to get their lives and practices
to the next level through coaching.
Our flagship program is the One Year Art of the
Examination Coaching Program. This program brings
out the best in the dentist by helping to get
to the essence of success through coaching for
both the technical and behavioral skills that
Dr. Bond had to learn over thirty years.
The format is group coaching with classes limited
to include 6 to 8 dentists. Only dentists are
invited to participate. Staff members who are
interested in learning specific skills are invited
to attend the numerous Teleseminars that the Academy
of Dental Leaderships has created.
The Teleseminars cover the core skills needed
in a dental practice such as, Listening, Language,
Questioning, Storytelling, Advising, Developing
the Patient, and Creating the Vision.
All Classes are held over the telephone. The
One Year Art of the Examination Coaching Program
is conducted over the course of one year through
90 minute Teleclasses. Classes meet 2 to 3 times
per month with some flexibility for vacations
and holidays. Here are some of the benefits of
coaching:
• Faster success. If you want to be trained quickly
in the Art of the Examination this program has
all the tools and resources needed.
• A flattened learning curve. With these materials,
classes and resources, you'll avoid most of the
potholes toward success as a successful top 10%
dentist.
• Consistent structure. When you are working
with others, and on a training track, you keep
focused. You’re plugged in to the future.
• Pricing. I have spent untold amounts of money
learning these skills. I have purposely kept the
tuition very affordable for most practices.
If you are interested in joining the Coaching
Program – or just want to talk about it, call
me toll-free at 866-428-4028. I’d really enjoy
the opportunity for us “to bond.”
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