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Part 1

Mindset: Self Leadership

Tip 1

In business, we tend to obsess over the ‘how' as in — ‘Here's how to do it.' Yet we rarely discuss the ‘why' as in ‘Here's why we do it.' But it's often difficult to do something exceptionally well if we don't know the reasons we're doing it in the first place.
- Dan Pink, author of Drive: The Surprising Truth About What Motivates Us

Understanding the reasons why we do things has been called the greatest management principle ever. I coach dentists to help them create satisfying and successful careers. It seems that many dentists are so very concerned, even obsessed with understanding how things are done that they never ask the very self-evident questions, like why they even went into dentistry. That is a very fundamental question, yet in trying to figure out strategies for success they lose sight of why they go to work. So, here's my guide to both the why and the how. Here's 31 tips to help you create a practice that will sustain itself in today's dental marketplace, all the while with providing the dentist with his or her idea of a great lifestyle, and as a provider of excellent care for his patients.

I have found that knowing what to do takes a backseat to understanding the reasons for doing anything. I am a firm believer in what the philosopher Friedrich Nietzsche once said, "He who has a why to live can bear almost any how." Part I of this guide will ask you to explore the intangibles. It will ask you to ask yourself the big questions that will become the foundation for your career and practice. Most dentists want to jump right into the treatment plan of life rather than explore the principles and reasons for doing anything. I call this the "Inner Game of Dentistry." The most successful dentists I know spend considerable time in self-reflection. The payoff is huge. Let's get started.

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